I recently finished a very interesting project where we implemented key-value targeting for ads in Google Ad Manager based on the category a post as belonging to. In other words: such a setup would allow you to sell and display ads for specific topics. An automotive company could take over the Car category or you […]
Google Ad Manager
Google DFP tags on dynamic websites
Including Google DFP tags into dynamic websites can be a problem and cause wrong impressions. I am introducing two solutions in this article.
Fixing Google DFP counting too many impressions
Google DFP sometimes counts too many impressions. In this post you will learn why this happens and how you can fix it.
Google DFP compared to directly serving AdSense
In this article I analyzed and compared serving ads from the Google AdSense ad network directly or through the ad server of Google DFP. Which performs better and what could be the reason?