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Google Ad Manager

Using the post category in WordPress for key-value targeting in Google Ad Manager (formerly DoubleClick)

I recently finished a very interesting project where we implemented key-value targeting for ads in Google Ad Manager based on the category a post as belonging to. In other words: such a setup would allow you to sell and display ads for specific topics. An automotive company could take over the Car category or you […]

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Google DFP tags on dynamic websites

Including Google DFP tags into dynamic websites can be a problem and cause wrong impressions. I am introducing two solutions in this article.

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Fixing Google DFP counting too many impressions

Google DFP sometimes counts too many impressions. In this post you will learn why this happens and how you can fix it.

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Google DFP compared to directly serving AdSense

Apples and Peaches

In this article I analyzed and compared serving ads from the Google AdSense ad network directly or through the ad server of Google DFP. Which performs better and what could be the reason?

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Recent updates

  • A revenue forecast for EDD subscriptions
  • 5 Best WordPress Plugins for AdSense for different user types [Updated 2022]
  • Fixing “Sorry, You Are Not Allowed To Access This Page” after moving / copying a database
  • Mistakes I made when doing User Tests for a WordPress plugin
  • Where are WordPress plugin businesses going?

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