I recently finished a very interesting project where we implemented key-value targeting for ads in Google Ad Manager based on the category a post as belonging to. In other words: such a setup would allow you to sell and display ads for specific topics. An automotive company could take over the Car category or you […]
Including Google DFP tags into dynamic websites can be a problem and cause wrong impressions. I am introducing two solutions in this article.
Google DFP sometimes counts too many impressions. In this post you will learn why this happens and how you can fix it.
In this article I analyzed and compared serving ads from the Google AdSense ad network directly or through the ad server of Google DFP. Which performs better and what could be the reason?