If you are looking for an AdSense alternative you have come to the right place. Sulvo is, from our experience, the best AdSense alternative. My review is also going to give you some tips on how to increase your ad revenue with Sulvo.

Using Sulvo on our sites we have managed to increase our revenue by 30% and even doubled it on some positions. Curious to find out how? Keep on reading then.

Why is Sulvo the best AdSense alternative?

Sulvo is not a classical ad network. It offers an innovative optimization technology which helps you to sell each impression at the highest possible price. Their technology ensures that you get the best possible CPM by letting more ad networks bid for the ad impressions on your website. Among other networks, AdSense is one of the bidders competing for the impressions through Sulvo, which ensures that you get the most out of your inventory.

Optimal positions for testing Sulvo

Since AdSense mainly pays per clicks you will not earn a lot if you use it on a position where the likelihood to gain clicks is rather low e.g. sidebar or below the fold. Those positions are probably the best positions to test an AdSense alternative like Sulvo.

If you are running AdSense already, you can use their ad tags as a fallback for Sulvo and set the average performance as a floor price. This will ensure that Sulvo will only deliver an alternative ad when the performance is higher than your original ad unit. This, of course, works with other ad networks too.

Update: they removed the fallback feature and reported even better results afterward since those fallback ads too often lead to cheaply sold ads being delivered by the other networks.

Just take care about the rules: no more than 3 AdSense ad units per page, including AdSense as a fallback, and no more than 5 Sulvo and AdSense ad units together per page.

Ad Formats in Sulvo

Sulvo supports all standard ad formats. You can pick from

  • leaderboard (729×90),
  • super leaderboard (970×90),
  • medium rectangle (300×250),
  • large rectangle (336×280),
  • skyscraper (160×600),
  • and wide skyscraper (300×600).

There is also a video ad format.

As for the responsive ad units, you can choose a responsive horizontal, vertical and rectangle format. In addition to this, you can even set up a custom ad size in the Sulvo dashboard.

They are also developing an anchor ad format. I really hope it will be a more successful alternative to the AdSense anchor ad unit and I am looking forward to testing it!

Sticky ad units are allowed


Sulvo does allow sticky ad units on desktop devices and even has an option for that.

As for mobile devices, I would recommend to wait for the anchor ad unit and to use sticky ads only on tablet and desktop devices.

Sulvo ad code is SSL compliant

If you have sites that are served over the HTTPS protocol your choice of ad networks can be limited. Serving ads through HTTPS is not a problem with Sulvo though. Their ad code is by default SSL compliant and the ads are being delivered to both HTTP and HTTPS pages.

Intuitive platform for publishers

The Sulvo admin interface is pretty intuitive and you will quickly learn how to manage it. The interface is basically separated into three sections: Dashboard, Reports, and Inventory.

We have been working with Sulvo for some time now and experienced different changes in the interface. All of them improved the usability and constantly decreased our need to get in touch with support directly.

Easy to create and implement ad code

You can place up to 5 Sulvo ad units on each of your pages, including your existing AdSense ads.

Implementing the ad code is rather easy. You only need to add one code snippet to the header of your site and then a shortcode for each ad unit wherever you want to place it.

Both can be easily done with placements in our Advanced Ads plugin for WordPress. Since we are using Sulvo and Advanced Ads ourselves, compatibility is guaranteed.

Apply for a Sulvo account for publishers

Using this link you can register and apply for a Sulvo account. As always, there are some requirements your site needs to fulfill such as minimum traffic and site quality. However, if you are already running AdSense and comply with the AdSense Program Policies there should not be any additional requirements for you. When Sulvo approves your application you will get access to their platform and you will also get in touch with your very supportive account manager there, which is something that I find very important.

Why we are using Sulvo

We talk to dozens of ad networks per year and from the very few we consider testing, we only kept Sulvo as a long-term alternative to AdSense on our site. Since then, we recommended it to many of our clients and users and haven’t heard complaints about bad support, bad ad quality or technical issues. They never surprised us with showing ad formats we didn’t agree on or broke on our HTTPS served sites. Last but not least, there is the improvement of performance, especially on positions where AdSense is just not working well.

The 500$ guarantee!

Sulvo is so confident to increase your earnings that they will pay you 500 $ if you do not make more money with their technology. In order to qualify for this offer you must not have been previously banned from any ad network and have at least 15 MM page views per month with majority traffic from North America and Western Europe.

Test them!!!

Now when you know all this, what do you say about testing Sulvo? Check out the Sulvo sign-up page and let me know in the comments below.

Implementation notes

Here are a few suggestions after implementing Sulvo on a couple of websites.

Add the verification code with Advanced Ads

Sulvo is asking you to add a verification code to your website in order to measure the amount of traffic. You can place this code into your website using our free Advanced Ads plugin. Just put the code into a new ad and use the “head” placement to inject it into the page.

Disable cache-busting in Advanced Ads Pro

When using Sulvo in combination with the Cache-busting feature in Advanced Ads Pro, you would need to disable that feature for the placement used to display the ad.

Image Sources

  • SetSulvoStickyAd: Owned by the author


  1. Jacky

    I’m currently looking for adsense alternative, basically for mobile traffic adsense is useless. It’s like $50 for 50K pageviews it’s shit. Do you think Sulvo can be useful for me.

    1. Thomas Maier

      A minimum of 15 mm page views is needed for their promotional offer to get $500 if Sulvo is not able to increase your revenue, but you can apply with fewer impressions.

  2. Gary Campbell

    Is Sulvo network is good for Indian Traffic….used Cpm Fun, Propeller Ads, Infolinks, but all wasted…Using Mgid content ad, which is quit good, but the issue is many people says using Mgid is against AdSense policy and can’t use it along with AdSense…Any one know any better cpc or cpm based network for Indian Traffic. Currently using AdSense with my sit

    1. Selena Smiljanic Article Author

      Hi Gary, yes, Sulvo could be a good alternative for Indian traffic as well. Let us know what is your experience if you decide to test it.

  3. Calvin Yio

    Anyone has Sulvo support contact show how cant seem to get their verification code to work.

    1. Thomas Maier

      That is indeed an interesting remark. I would guess that most ad network had such a condition. Did you have problems with that in the past and why?

      1. Baruch Youssin

        1. No, I have read the legal for a number of networks I have considered, and only Google Adsense and Sulvo have such condition. In addition, Yllix has contractual penalties of $5,000 and $100,000. All others I have checked (and that includes media.net which is Yahoo+Bing competitor to Adsense, and Chitica which is also similar to Adsense, and a few more) have no nasty legal language.
        2. I myself have not had problems with this in the past. However, there are plenty of complaints on the net about Google rolling back thousands of dollars of Adsense earnings.
        I have bookmarked one which has plenty of people jumping in “me too”:
        See also this controversy:
        As for me personally, I live in Israel and the contract Google gave me, said that I am supposed to refund them money they have already paid me, in case of rollback. (Sulvo has similar language.) As far as I understand the Israeli banking system, this may allow them to reverse past transfers to my bank account. Google person confirmed to me that they actually do it:
        I believe such actions are cheating since if they indeed want to punish fraudulent behavior of publishers or site users, they do not need to delay this as they determine such behavior automatically anyway. I do not want to contract with such companies.

        1. Thomas Maier

          Thank you for the detailed insights. The first thread you linked starts to be about the difference between estimated and finalized earnings and then picks up cancelled payments, but not rollbacks. However, I didn’t read it completely so maybe it changed somewhere down. Anyway, While adjustments of the finalized payments are normal, I actually never had a client who’s account was banned or where payments were rolled back and actually don’t believe that closing accounts and keeping the money is an AdSense strategy, because they make more money with active accounts. Not to defend them, but there are definitely two sides of the story.

          1. Baruch Youssin

            Canceled payment is a rollback: people accumulate earnings for many months and request a payment, at which point their earnings are rolled back and their payment is partly or completely canceled.

    1. Thomas Maier

      Hi Nigel, no, they are not suitable for adult content. They have the same content guidelines as AdSense.

    1. Selena Smiljanic Article Author

      Hi Rahmawati, Sulvos technology lets other ad networks compete for your impressions. One of these ad networks is Google AdSense.

    1. Thomas Maier

      Once you applied and they approved your site, you will receive all the information from them.

  4. Jamez

    Hi Thomas, i was trying to sign up sulvo. But, when i verify domain, it couldn’t. verify domain’s always loading. Please, help me.

    1. Thomas Maier

      Sulvo already replied: In a few instances the automatic verification might not work but this is not preventing signups to be approved. We will look into it regardless.

      1. jamez

        Thank’s so much Thomas.

        now, my site has been approved. i want to set my payment. can you give me tutorial of this (especially wire transfer)?

        1. Selena Smiljanic Article Author

          Hi Jamez, there are the instructions on how to set the payments in your Sulvo account. Click on your name and choose option: Payment Information. There you can choose the payment method and you just need to follow the instructions there.

  5. Gaurav Verma

    Sulvo is very similir to adsense. I think sulvo is i spired by adsense. I think, sulvo is the best and recommended adsense alternative then time wasting alternative

  6. Pedro Pérez Herrera

    Interesting. I’ve been looking for AdSense alternatives but none has given me better results yet. All my blogs are for spanish speakers, i have around 150K impressions per month. Do you think Sulvo would run better results than AdSense with those conditions? Do they have spanish/multilingual or Geolocated ads?

    1. Selena Smiljanic Article Author

      Hi Pedro,
      I am not sure if they will accept your application since they have some minimum traffic requirements. But you should try. We have seen good results using Sulvo on our website in Spanish, they outcompeted AdSense there.

      1. Pedro Pérez Herrera

        Hi Selene! Thanks for your answer. I sign up in Sulvo 3-4 weeks ago and I’ve haven’t received any answer from them. Do they notify when they don’t accept an application? Do you know what are the minimun traffic requirementes (aprox)? Right now I’m receiving 200K/month impressions within my 2 main websites.

    1. Selena Smiljanic Article Author

      Hi Tayo, we have already contacted Sulvo regarding this issue. They replied that sometimes the automatic verification might not work but that is not preventing signups to be approved.

  7. Gaurav Verma

    $500 scheme is good high traffic website. Sulvo is the best adsense alternative , but no one talkin about sulvo. Thanks for sharing. I should try sulvo as an adsense alternatives

    1. Selena Smiljanic Article Author

      Hi Gaurav, please feel free to share your experience with us after you test Sulvo. We wish you great results.

  8. Julie Schrier


    I am looking for a secondary Ad network which I can use with Google Adsense for some extra Income from my Micro Niche sites. All my sites are Adsense based micro sites, but I have a big confusion, as i have been reading few reviews of different ad networks around the web and base don all the reviews, I am confused between, Infolinks, Revenuehits, Bidvertiser & Chitika.

    So, according to you, which one should I use to get the maximum from my micro niche sites traffic?

    My traffic is a mix from all the countries, also do let me know, which advertiser works best for which country?

    1. Thomas Maier

      Hi Julie, since your sites seem too small for Sulvo, there is not a simple answer here. We test a lot of networks and find that they work different on different sites. I would suggest to do some more testing with ad rotations as our Advanced Ads plugin supports it.

  9. Steven

    Thanks for the article.

    Sulvo seems like a promising alternative.

    It does sound like your site needs a ton of traffic just to get approved though.

    I wonder which matters more: Volume or Content?

    Is there a minimum traffic requirement for approval into the network?


    1. Selena Smiljanic Article Author

      Hi Steven, yes, websites need to be bigger to be accepted by Sulvo. There is a minimum traffic requirement but this minimum depends on content quality.

  10. Barakha

    Actually, I have tried all of them as Google Alternatives. But The truth is that no one competes with Adsense at all. For smaller blogs I would like to share my own experience about:
    1. Amazon Display ads: one of LOW CPM ad network…
    2. Bidvertisor and Clicksor: serve low-quality ads, so your site may be flagged as malicious…
    3. Viglink, Skimlinks, Infolinks, Chitika: Low rates. Infolinks makes blogs look too busy when they use the iframe and infold ads…

    4. RevenueHits is a SPAM ad networks. You can check it’s reputation on the internet…

    5. Adversal, Adsoptimal, Media[.]net are still BEST high paying Google Adsense alternatives for our blog. They have better designs, which provides better result next to AdSense…

    From my own blog monetizing experience, I would like to say, don’t limit yourself to any one AD NETWORK. Try other ad networks and see which one work the best with your micro-niche blog. Since you are trying micro-niche blog, try monetizing with affiliate products. I would recommend to you & for others to try more network, and figure out which one is working best for their blog type…

    1. Selena Smiljanic Article Author

      Hi Barakha, thank you for sharing your experience. Testing a lot of different ad networks is definitely a right way to find the ad networks that will work successful on a website. We also test dozens of ad networks per year but we can recommend just some of them. Sulvo is definitely good AdSense alternative though for bigger websites.

  11. Skylar

    On your recommendation, I’ve applied for a Sulvo account. In order to complete my registration it is asking me to :
    Place this code on the homepage of each one of the domains you submitted, then click “Verify Domains”.

    I’m not sure where or how to place the code. I’m using Advanced Ads plugin on a Suffusion theme. Previously I had only used widgets to place adsense ads. Advanced Ads was only used to place page level ads in the header for mobile advertising, so I’m still learning it.

    Can you help me complete my registration for Sulvo?

    1. Thomas Maier

      Hi Skylar, you can place the Sulvo verification code using Advanced Ads. Just put the code into a new ad and use the “footer” placement to inject it into the page.

      1. Skylar

        Thank you Thomas, I found the settings. On the Sulvo website, I clicked “Verify” and it has been “Verifying” now for over an hour. I closed the page and tried again. It’s still trying to verify. Is it supposed to take this long? I’ll probably have to contact Sulvo…

  12. Claryana

    For me Tribaladnetwork is the best option.Quick approval and a good cpc rate.Also i earn from conversions my cpc rate is around $0,35.It is a good Adsense alternative.

    1. Selena Smiljanic Article Author

      Hi Claryana, thank you for the recommendation. Great that you find some good AdSense alternative as well.

    1. Selena Smiljanic Article Author

      Hi Jide,

      we have not tested Ezoic yet. They have just contacted us regarding possible cooperation. Could you share your experience with Ezoic? Thank you in advance.


  13. King

    Do they approve all websites.. I have a new forum and i get about 200 pageviews daily will they approve me.

    1. Thomas Maier

      Sulvo will probably not approve your site with only 200 page views. They aim more for larger sites and established content.

  14. Vrushali

    Actually, I have tried most of as Google Alternatives. But The truth is gone now that no one competes with Adsense at all. Sulvo is best. For smaller blogs I would like to share my own experience about:
    1. Amazon Display ads: one of LOW CPM ad network.
    2. Bidvertisor and Clicksor: serve low-quality ads, so your site may be flagged as malicious.
    3. Viglink, Skimlinks, Infolinks, Chitika: Low rates. Infolinks makes blogs look too busy when they use the iframe and infold ads.

    4. RevenueHits is a SPAM ad networks. You can check its reputation on the internet.

    5. Adversal, Adsoptimal, Media[.]net are still BEST high paying Google Adsense alternatives for our blog. They have better designs, which provides better result next to AdSense.

    From my own blog monetizing experience, I would like to say, don’t limit yourself to any one AD NETWORK. Try other ad networks and see which one work the best with your micro-niche blog. Since you are trying a micro-niche blog, try monetizing with affiliate products. I would recommend to you & for others to try more network, and figure out which one is working best for their blog type.

  15. Bob Michael

    How many days does it take Sulvo to reply ? I have actually completed the registration steps ranging from
    1. Domain Information,
    2. Domain verification and
    3. Partner registration.
    Now, I was given a code to paste on my homepage, which i did immediately.
    But am still yet to get a reply message from them.
    Is it that they still reviewing my site or what?

    1. Mark@slv

      Bob, if your account is approved then generally you will get your approval email within 5-7 business days. If the account is disapproved then there is no reply but you can see the account status once you log in. If more info is needed, Sulvo Approvals will let you know.

      1. Bob Michael

        Hi, today is making it 17days and am still yet to hear from sulvo. When I login, I keep seeing the third step which says I should “Authorize your new Sulvo account with partner registration” Does sulvo take this long to review someones site? Is there anyway i can contact them?

  16. Randy Case

    I was totally unimpressed with Sulvo. During the application process, I was not able to get Sulvo to acknowledge their code that I had placed on my site, and while i was in the process of trying to remedy the problem , I got a message from Sulvo saying ” Account Denied’ with no explanation, and no way to further communicate or re-apply. A totally BAD experience!

    1. Thomas Maier

      Hi Randy, I am sorry to read about your bad experience with Sulvo. I can confirm that they don’t give much information when a site is denied. There are cases where they checks have been wrong and if you feel like your site should be accepted based on their critieria then please let me know directly and I will check with them. Thomas

    2. Selena Smiljanic Article Author

      Hi Randy,

      I am sorry to hear that you had bad experience with Sulvo. As for the application process by Sulvo, the verification tag does not guarantee approval and in some cases it is not even required. The verification tag only helps if the site is quite new or has an enormous amount of the international traffic.


  17. Louis Baker

    I want to apply for sulvo ads but i don’t know how to place the ads on my websites and i don’t know any one who could do that for me. So i don’t know if i should apply

    1. Selena Smiljanic Article Author

      Hi Louis, you can check our Advanced Ads plugin for ad management. We have also a great support for it. As for the Sulvo, they have rather high minimum traffic requirements. If you think that you meet them, you should try.

  18. Humphery

    Sulvo could be a good alternative for my location traffic as well. but it seems i cant apply for it since my application is still under review for long time now.

    1. Selena Smiljanic Article Author

      I am afraid that you are right. They usually do not inform you in case that you application has not been approved.

  19. Chris

    To insert Sulvo code using Advanced Ads, should I pick:

    Ad type: Plain text and code ?
    Allow PHP = Yes ?

    Step 2: Domain verification keeps on loading “Verify Domains”. Can I close this window or should I leave it open until verified?

    1. Thomas Maier

      Hi Chris, the ad type is correct, but you won’t need to enable PHP. Where do you see a domain verification window?

  20. Chris

    Hi Thomas,
    The verification “loading” is part of the 3 step registration process :
    1. Domain information
    2. Domain verification
    3. Partner registration

    I’m still stuck at Step #2 and the loading green button still loads since I posted my 1st comment above.

  21. Chris

    Do you use a wordpress plugin for this comment system? If yes, which one? I like how it can send me notification on replies / new comments.

  22. Nikko BD

    I use your Plugin for AdSense but I can’t “valid” Sulvo with a special ad. Where is the “footer” placement ? I used to place ads with widgets.
    Thank a lot
    Best regards from France

    1. Thomas Maier

      Hi Nikko, you can add the Sulvo verification code using either the footer or head placement. You can set up placements in Advanced Ads > Placements.

  23. Kingsley Iwu

    Please my friend,

    I have been approved by Sulvo, but the result i am getting is going contrary to your review of $1 per 1000 impressions.

    I get over 10k, or 20k or more pageviews perday, but Sulvo is showing me 6000 impressions for $1.20. It frustrating when you have high hopes and you are getting this. I am in Nigeria.

    I don’t know if it’s because i have not placed the ads.xt in the root directory of my blogger, which i don’t know how to do.

    Please help me. i am using adsense, but i am not getting good income from it, so i decided to try Sulvo with high hopes. Mgid approved my blog the same day Sulvo approved me, but i have only tried Sulvo so far.

    1. Thomas Maier

      Hi Kingsley, I am sorry that you are not getting the results you hoped for. Nigeria is always performing much lower than western countries. How is Sulvo performing compared to AdSense?
      I should also contact them about the ads.txt, it is definitely important.

  24. Chetan

    I am from INDA and I have one hobby website called dpandstatus.com. It has 45000+ Images and status collection but when I tried to apply for google ad-sense they rejected with reason insufficient content.
    Website is fully build with professional way and keep in mind about SEO terms as well.
    So can you help me in that. Should I go with Sulvo..?

    1. Thomas Maier

      Hi Chetan, AdSense would indeed reject a site without written content. Sulvo is based on the same rules and wouldn’t accept a site that would not also be accepted by AdSense.

  25. Professor .Shaka

    Thanks for this worth full article.I have a question..So minimum requirement is 15 mm page view per month?thanks for sharing such interesting post.

      1. Safe Milli

        About 2 weeks ago, I asked about Adsense alternatives but sulvo was the recommendation I got. So now I’m asking if a site with 9,400 pgs/month can apply too. Please do let me know if I can apply.

        1. Thomas Maier

          Hi Safe, Sulvo requests a million or so monthly page impressions now, so your traffic would not be high enough. Thomas