If you are looking for an AdSense alternative you have come to the right place. Sulvo is, from our experience, the best AdSense alternative. My review is also going to give you some tips on how to increase your ad revenue with Sulvo.

Using Sulvo on our sites we have managed to increase our revenue by 30% and even doubled it on some positions. Curious to find out how? Keep on reading then.

Are you looking for an AdSense alternative? Try out Sulvo, the ad serving partner we suggest to all of our clients.

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Why is Sulvo the best AdSense alternative?

Sulvo is not a classical ad network. It offers an innovative optimization technology which helps you to sell each impression at the highest possible price. Their technology ensures that you get the best possible CPM by letting more ad networks bid for the ad impressions on your website. Among other networks, AdSense is one of the bidders competing for the impressions through Sulvo, which ensures that you get the most out of your inventory.

Optimal positions for testing Sulvo

Since AdSense mainly pays per clicks you will not earn a lot if you use it on a position where the likelihood to gain clicks is rather low e.g. sidebar or below the fold. Those positions are probably the best positions to test an AdSense alternative like Sulvo.

If you are running AdSense already, you can use their ad tags as a fallback for Sulvo and set the average performance as a floor price. This will ensure that Sulvo will only deliver an alternative ad when the performance is higher than your original ad unit. This of course works with other ad networks too.

Just take care about the rules: no more than 3 AdSense ad units per page, including AdSense as a fallback, and no more than 5 Sulvo and AdSense ad units together per page.

Ad Formats in Sulvo

Sulvo supports all standard ad formats. You can pick from

  • leaderboard (729×90),
  • super leaderboard (970×90),
  • medium rectangle (300×250),
  • large rectangle (336×280),
  • skyscraper (160×600),
  • and wide skyscraper (300×600).

There is also a video ad format.

As for the responsive ad units, you can choose a responsive horizontal, vertical and rectangle format. In addition to this, you can even set up a custom ad size in the Sulvo dashboard.

They are also developing an anchor ad format. I really hope it will be a more successful alternative to the AdSense anchor ad unit and I am looking forward to testing it!

Sticky ad units are allowed

Sulvo does allow sticky ad units on desktop devices and even has an option for that.SetSulvoStickyAd

As for mobile devices, I would recommend to wait for the anchor ad unit and to use sticky ads only on tablet and desktop devices.

Sulvo ad code is SSL compliant

If you have sites that are served over the HTTPS protocol your choice of ad networks can be limited. Serving ads through HTTPS is not a problem with Sulvo though. Their ad code is by default SSL compliant and the ads are being delivered to both HTTP and HTTPS pages.

Intuitive platform for publishers

The Sulvo admin interface is pretty intuitive and you will quickly learn how to manage it. The interface is basically separated in three sections: Dashboard, Reports and Inventory.

We have been working with Sulvo for some time now and experienced different changes in the interface. All of them improved the usability and constantly decreased our need to get in touch with support directly.

Easy to create and implement ad code

You can place up to 5 Sulvo ad units on each of your pages, including your existing AdSense ads.

Implementing the ad code is rather easy. You only need to add one code snippet to the header of your site and then a short code for each ad unit wherever you want to place it.

Both can be easily done with placements in our Advanced Ads plugin for WordPress. Since we are using Sulvo and Advanced Ads ourselves, compatibility is guaranteed.

Apply for a Sulvo account for publishers

Using this link: http://webgilde.com/en/out/sv you can register and apply for a Sulvo account. As always, there are some requirements your site needs to fulfill such as minimum traffic and site quality. However, if you are already running AdSense and comply to the AdSense Program Policies there should not be any additional requirements for you. When Sulvo approves your application you will get access to their platform and you will also get in touch with your very supportive account manager there, which is something that I find very important.

Why we are using Sulvo

We talk to dozens of ad networks per year and from the very few we consider testing, we only kept Sulvo as a long-term alternative to AdSense on our site. Since then, we recommended it to many of our clients and users and haven’t heard complaints about bad support, bad ad quality or technical issues. They never surprised us with showing ad formats we didn’t agree on or broke on our HTTPS served sites. Last but not least, there is the improvement of performance, especially on positions where AdSense is just not working well.

Learn The 5 Truth about YOUR AdSense account.
Get instant access to the 5 aspects of a well performing AdSense account that will help to increase your income.

The 500$ guarantee!

Sulvo is so confident to increase your earnings that they will pay you 500 $ if you do not make more money with their technology. In order to qualify for this offer you must not have been previously banned from any ad network and have at least 15 MM page views per month with majority traffic from North America and Western Europe.

Test them!!!

Now when you know all this, what do you say about testing Sulvo? Check out the Sulvo sign-up page and let me know in the comments below.

Update: add the verification code with Advanced Ads

Sulvo is asking you to add a verification code to your website in order to measure the amount of traffic. You can place this code into your website using our free Advanced Ads plugin. Just put the code into a new ad and use the “footer” placement to inject it into the page.

Image Sources

  • SetSulvoStickyAd: Selena Smiljanic

The Author

Image Sources

  • SetSulvoStickyAd: Selena Smiljanic

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  1. Jacky

    I’m currently looking for adsense alternative, basically for mobile traffic adsense is useless. It’s like $50 for 50K pageviews it’s shit. Do you think Sulvo can be useful for me.

    1. Thomas Maier

      A minimum of 15 mm page views is needed for their promotional offer to get $500 if Sulvo is not able to increase your revenue, but you can apply with fewer impressions.

  2. Gary Campbell

    Is Sulvo network is good for Indian Traffic….used Cpm Fun, Propeller Ads, Infolinks, but all wasted…Using Mgid content ad, which is quit good, but the issue is many people says using Mgid is against AdSense policy and can’t use it along with AdSense…Any one know any better cpc or cpm based network for Indian Traffic. Currently using AdSense with my sit

    1. Selena Smiljanic Article Author

      Hi Gary, yes, Sulvo could be a good alternative for Indian traffic as well. Let us know what is your experience if you decide to test it.

    1. Thomas Maier

      That is indeed an interesting remark. I would guess that most ad network had such a condition. Did you have problems with that in the past and why?

      1. Baruch Youssin

        1. No, I have read the legal for a number of networks I have considered, and only Google Adsense and Sulvo have such condition. In addition, Yllix has contractual penalties of $5,000 and $100,000. All others I have checked (and that includes media.net which is Yahoo+Bing competitor to Adsense, and Chitica which is also similar to Adsense, and a few more) have no nasty legal language.
        2. I myself have not had problems with this in the past. However, there are plenty of complaints on the net about Google rolling back thousands of dollars of Adsense earnings.
        I have bookmarked one which has plenty of people jumping in “me too”:
        See also this controversy:
        As for me personally, I live in Israel and the contract Google gave me, said that I am supposed to refund them money they have already paid me, in case of rollback. (Sulvo has similar language.) As far as I understand the Israeli banking system, this may allow them to reverse past transfers to my bank account. Google person confirmed to me that they actually do it:
        I believe such actions are cheating since if they indeed want to punish fraudulent behavior of publishers or site users, they do not need to delay this as they determine such behavior automatically anyway. I do not want to contract with such companies.

        1. Thomas Maier

          Thank you for the detailed insights. The first thread you linked starts to be about the difference between estimated and finalized earnings and then picks up cancelled payments, but not rollbacks. However, I didn’t read it completely so maybe it changed somewhere down. Anyway, While adjustments of the finalized payments are normal, I actually never had a client who’s account was banned or where payments were rolled back and actually don’t believe that closing accounts and keeping the money is an AdSense strategy, because they make more money with active accounts. Not to defend them, but there are definitely two sides of the story.

          1. Baruch Youssin

            Canceled payment is a rollback: people accumulate earnings for many months and request a payment, at which point their earnings are rolled back and their payment is partly or completely canceled.

    1. Selena Smiljanic Article Author

      Hi Rahmawati, Sulvos technology lets other ad networks compete for your impressions. One of these ad networks is Google AdSense.

  3. Jamez

    Hi Thomas, i was trying to sign up sulvo. But, when i verify domain, it couldn’t. verify domain’s always loading. Please, help me.

    1. Thomas Maier

      Sulvo already replied: In a few instances the automatic verification might not work but this is not preventing signups to be approved. We will look into it regardless.

      1. jamez

        Thank’s so much Thomas.

        now, my site has been approved. i want to set my payment. can you give me tutorial of this (especially wire transfer)?

        1. Selena Smiljanic Article Author

          Hi Jamez, there are the instructions on how to set the payments in your Sulvo account. Click on your name and choose option: Payment Information. There you can choose the payment method and you just need to follow the instructions there.

  4. Pedro Pérez Herrera

    Interesting. I’ve been looking for AdSense alternatives but none has given me better results yet. All my blogs are for spanish speakers, i have around 150K impressions per month. Do you think Sulvo would run better results than AdSense with those conditions? Do they have spanish/multilingual or Geolocated ads?

    1. Selena Smiljanic Article Author

      Hi Pedro,
      I am not sure if they will accept your application since they have some minimum traffic requirements. But you should try. We have seen good results using Sulvo on our website in Spanish, they outcompeted AdSense there.

      1. Pedro Pérez Herrera

        Hi Selene! Thanks for your answer. I sign up in Sulvo 3-4 weeks ago and I’ve haven’t received any answer from them. Do they notify when they don’t accept an application? Do you know what are the minimun traffic requirementes (aprox)? Right now I’m receiving 200K/month impressions within my 2 main websites.

    1. Selena Smiljanic Article Author

      Hi Tayo, we have already contacted Sulvo regarding this issue. They replied that sometimes the automatic verification might not work but that is not preventing signups to be approved.

  5. Gaurav Verma

    $500 scheme is good high traffic website. Sulvo is the best adsense alternative , but no one talkin about sulvo. Thanks for sharing. I should try sulvo as an adsense alternatives

    1. Selena Smiljanic Article Author

      Hi Gaurav, please feel free to share your experience with us after you test Sulvo. We wish you great results.

  6. Julie Schrier


    I am looking for a secondary Ad network which I can use with Google Adsense for some extra Income from my Micro Niche sites. All my sites are Adsense based micro sites, but I have a big confusion, as i have been reading few reviews of different ad networks around the web and base don all the reviews, I am confused between, Infolinks, Revenuehits, Bidvertiser & Chitika.

    So, according to you, which one should I use to get the maximum from my micro niche sites traffic?

    My traffic is a mix from all the countries, also do let me know, which advertiser works best for which country?

    1. Thomas Maier

      Hi Julie, since your sites seem too small for Sulvo, there is not a simple answer here. We test a lot of networks and find that they work different on different sites. I would suggest to do some more testing with ad rotations as our Advanced Ads plugin supports it.

  7. Steven

    Thanks for the article.

    Sulvo seems like a promising alternative.

    It does sound like your site needs a ton of traffic just to get approved though.

    I wonder which matters more: Volume or Content?

    Is there a minimum traffic requirement for approval into the network?


    1. Selena Smiljanic Article Author

      Hi Steven, yes, websites need to be bigger to be accepted by Sulvo. There is a minimum traffic requirement but this minimum depends on content quality.

  8. Barakha

    Actually, I have tried all of them as Google Alternatives. But The truth is that no one competes with Adsense at all. For smaller blogs I would like to share my own experience about:
    1. Amazon Display ads: one of LOW CPM ad network…
    2. Bidvertisor and Clicksor: serve low-quality ads, so your site may be flagged as malicious…
    3. Viglink, Skimlinks, Infolinks, Chitika: Low rates. Infolinks makes blogs look too busy when they use the iframe and infold ads…

    4. RevenueHits is a SPAM ad networks. You can check it’s reputation on the internet…

    5. Adversal, Adsoptimal, Media[.]net are still BEST high paying Google Adsense alternatives for our blog. They have better designs, which provides better result next to AdSense…

    From my own blog monetizing experience, I would like to say, don’t limit yourself to any one AD NETWORK. Try other ad networks and see which one work the best with your micro-niche blog. Since you are trying micro-niche blog, try monetizing with affiliate products. I would recommend to you & for others to try more network, and figure out which one is working best for their blog type…

    1. Selena Smiljanic Article Author

      Hi Barakha, thank you for sharing your experience. Testing a lot of different ad networks is definitely a right way to find the ad networks that will work successful on a website. We also test dozens of ad networks per year but we can recommend just some of them. Sulvo is definitely good AdSense alternative though for bigger websites.

  9. Skylar

    On your recommendation, I’ve applied for a Sulvo account. In order to complete my registration it is asking me to :
    Place this code on the homepage of each one of the domains you submitted, then click “Verify Domains”.

    I’m not sure where or how to place the code. I’m using Advanced Ads plugin on a Suffusion theme. Previously I had only used widgets to place adsense ads. Advanced Ads was only used to place page level ads in the header for mobile advertising, so I’m still learning it.

    Can you help me complete my registration for Sulvo?

    1. Thomas Maier

      Hi Skylar, you can place the Sulvo verification code using Advanced Ads. Just put the code into a new ad and use the “footer” placement to inject it into the page.

      1. Skylar

        Thank you Thomas, I found the settings. On the Sulvo website, I clicked “Verify” and it has been “Verifying” now for over an hour. I closed the page and tried again. It’s still trying to verify. Is it supposed to take this long? I’ll probably have to contact Sulvo…

  10. Claryana

    For me Tribaladnetwork is the best option.Quick approval and a good cpc rate.Also i earn from conversions my cpc rate is around $0,35.It is a good Adsense alternative.

    1. Selena Smiljanic Article Author

      Hi Claryana, thank you for the recommendation. Great that you find some good AdSense alternative as well.