If you are looking for an AdSense alternative you have come to the right place. Sulvo is, from our experience, the best AdSense alternative. My review is also going to give you some tips on how to increase your ad revenue with Sulvo.
Using Sulvo on our sites we have managed to increase our revenue by 30% and even doubled it on some positions. Curious to find out how? Keep on reading then.
Why is Sulvo the best AdSense alternative?
Sulvo is not a classical ad network. It offers an innovative optimization technology which helps you to sell each impression at the highest possible price. Their technology ensures that you get the best possible CPM by letting more ad networks bid for the ad impressions on your website. Among other networks, AdSense is one of the bidders competing for the impressions through Sulvo, which ensures that you get the most out of your inventory.
Optimal positions for testing Sulvo
Since AdSense mainly pays per clicks you will not earn a lot if you use it on a position where the likelihood to gain clicks is rather low e.g. sidebar or below the fold. Those positions are probably the best positions to test an AdSense alternative like Sulvo.
If you are running AdSense already, you can use their ad tags as a fallback for Sulvo and set the average performance as a floor price. This will ensure that Sulvo will only deliver an alternative ad when the performance is higher than your original ad unit. This, of course, works with other ad networks too.
Update: they removed the fallback feature and reported even better results afterward since those fallback ads too often lead to cheaply sold ads being delivered by the other networks.
Just take care about the rules: no more than 3 AdSense ad units per page, including AdSense as a fallback, and no more than 5 Sulvo and AdSense ad units together per page.
Ad Formats in Sulvo
Sulvo supports all standard ad formats. You can pick from
- leaderboard (729×90),
- super leaderboard (970×90),
- medium rectangle (300×250),
- large rectangle (336×280),
- skyscraper (160×600),
- and wide skyscraper (300×600).
There is also a video ad format.
As for the responsive ad units, you can choose a responsive horizontal, vertical and rectangle format. In addition to this, you can even set up a custom ad size in the Sulvo dashboard.
They are also developing an anchor ad format. I really hope it will be a more successful alternative to the AdSense anchor ad unit and I am looking forward to testing it!
Sticky ad units are allowed
Sulvo does allow sticky ad units on desktop devices and even has an option for that.
As for mobile devices, I would recommend to wait for the anchor ad unit and to use sticky ads only on tablet and desktop devices.
Sulvo ad code is SSL compliant
If you have sites that are served over the HTTPS protocol your choice of ad networks can be limited. Serving ads through HTTPS is not a problem with Sulvo though. Their ad code is by default SSL compliant and the ads are being delivered to both HTTP and HTTPS pages.
Intuitive platform for publishers
The Sulvo admin interface is pretty intuitive and you will quickly learn how to manage it. The interface is basically separated into three sections: Dashboard, Reports, and Inventory.
We have been working with Sulvo for some time now and experienced different changes in the interface. All of them improved the usability and constantly decreased our need to get in touch with support directly.
Easy to create and implement ad code
You can place up to 5 Sulvo ad units on each of your pages, including your existing AdSense ads.
Implementing the ad code is rather easy. You only need to add one code snippet to the header of your site and then a shortcode for each ad unit wherever you want to place it.
Both can be easily done with placements in our Advanced Ads plugin for WordPress. Since we are using Sulvo and Advanced Ads ourselves, compatibility is guaranteed.
Apply for a Sulvo account for publishers
Using this link you can register and apply for a Sulvo account. As always, there are some requirements your site needs to fulfill such as minimum traffic and site quality. However, if you are already running AdSense and comply with the AdSense Program Policies there should not be any additional requirements for you. When Sulvo approves your application you will get access to their platform and you will also get in touch with your very supportive account manager there, which is something that I find very important.
Why we are using Sulvo
We talk to dozens of ad networks per year and from the very few we consider testing, we only kept Sulvo as a long-term alternative to AdSense on our site. Since then, we recommended it to many of our clients and users and haven’t heard complaints about bad support, bad ad quality or technical issues. They never surprised us with showing ad formats we didn’t agree on or broke on our HTTPS served sites. Last but not least, there is the improvement of performance, especially on positions where AdSense is just not working well.
The 500$ guarantee!
Sulvo is so confident to increase your earnings that they will pay you 500 $ if you do not make more money with their technology. In order to qualify for this offer you must not have been previously banned from any ad network and have at least 15 MM page views per month with majority traffic from North America and Western Europe.
Now when you know all this, what do you say about testing Sulvo? Check out the Sulvo sign-up page and let me know in the comments below.
Here are a few suggestions after implementing Sulvo on a couple of websites.
Add the verification code with Advanced Ads
Sulvo is asking you to add a verification code to your website in order to measure the amount of traffic. You can place this code into your website using our free Advanced Ads plugin. Just put the code into a new ad and use the “head” placement to inject it into the page.
Disable cache-busting in Advanced Ads Pro
When using Sulvo in combination with the Cache-busting feature in Advanced Ads Pro, you would need to disable that feature for the placement used to display the ad.
- SetSulvoStickyAd: Selena Smiljanic